The conference, lasting about an hour and a half, is an exclusive focus on the extraordinary Leica M camera, analyzing in particular the concept of exclusive and unrepeatable user experience with any other camera.
Attendees can then discover how this magnificent machine can become an extension of their own artistic vision.
No boring technical details or obscure terminology. Instead, the focus has been placed on some unique features of the Leica M, such as the use of the optical viewfinder to pre-visualise the scene and manual focus to obtain sharp and precise images.
Workshop participants can learn the secrets of focus estimation combined with hyperfocal, which dispels the myth that manual focus is difficult, which offers a great opportunity.
But what makes this meeting truly special is the discovery of how the Leica M can be a source of inspiration and creativity thanks to its “Zen nature” which in turn helps to transport photographers into a state of Zen, enabling them to capture the world with a unique and personal glance.
The Leica M has been acclaimed by photographers from all over the world for its timeless beauty, its impeccable precision and its unrivaled reliability. It is no coincidence that it is loved and appreciated by photographers around the world.
This meeting demonstrates that the Leica M is much more than just a camera: it is an indispensable travel companion for those who want to express themselves through the art of photography, it being understood that under no circumstances can the camera “create” for the photographer .
Therefore, it is always true that it is the photographers who take the photographs. But it is precisely here that the Leica M has advantages: it helps to use the brain instead of the automatisms that the big photography brands want us to believe are “essential”.
The event is therefore a triumph of appreciation for photography, a unique opportunity to immerse yourself in the beauty and power of the Leica M, which has confirmed its status as an undisputed icon in the photography world.